Melissa D. Dodd, Ph.D. is the (co)author of multiple refereed journal publications and book chapters and has presented award-winning research at top-tier academic conferences around the world. Her research interests include social media, corporate social responsibility, social capital theory, and measurement as it relates specifically to understanding bottom-line outcomes of public relations.
Dodd’s grant-funded research has earned her the title of Arthur W. Page Society Legacy Scholar 2012-2013 and 2013-2014, and in 2010, she received the Brigham Young University Top Ethics Paper Award. Dodd is an advisory board member and social media chair for the International Public Relations Research Conference. In the recent past, she served as social media co-chair for the Association of Education in Journalism and Mass Communication’s Public Relations Division. She has held consulting positions with major corporate clients, including the Corporate Communication Department of Bacardi U.S.A. and the University of Miami’s Emergency Management Department.
Dodd earned her doctorate of philosophy in communication from the University of Miami in 2012 and master of arts in public relations from Ball State University in 2009. You can connect with her via Twitter (@mellydodd) or LinkedIn (tinyurl.com/MelissaLinkedIn).
social media, corporate social responsibility/advocacy, and social capital approaches as related to corporate communication and public relations
Updated: May 19, 2020